Survey Building
Create effective surveys with question types, logic, and AI assistance
Showing 1–6 of 6 articles
Question Types Reference Guide
A straight reference to Opionate's eight question types - Single Choice, Multiple Choice, Ranking, Rating Scale, Open-Ended, Contact Information, Hidden Field, and Text Block - covering what each one captures, its specific settings, and exactly which capabilities (AI Follow-up, Display Logic, randomization, Screen-out Logic) it does and doesn't support, plus a capability matrix for a quick side-by-side check.
When to Show Labels in a Shelf Test
Shelf Test hides image labels from respondents by default, so the reaction stays visual. Here's why that default exists, when turning labels on makes sense, and how to tell whether your comparison needs them.
Choosing Between Plain Questions, Stimuli Testing, Pairwise Comparison, Sequence Flow, First-Click Test, and Shelf Test
An Advanced Survey can mix six different section types in one instrument. Here's a practical guide to which one fits which research question, so you're not forcing a square peg into the wrong section.
Using "Other" and "None of the Above" Answer Options
Two special answer options are available on single-select and multi-select questions, each solving a different problem: capturing an answer you didn't anticipate, and letting a respondent rule out every other option at once.
When to Use a Text Block Instead of a Question
Not everything in a survey needs to be a question. A Text Block shows a respondent something - an instruction, context, a transition - without asking them to click through an empty input just to acknowledge reading it. Here's when it earns its place, and when it's better left out.
Common Mistakes When Designing a Sequence-Building Exercise
Sequence Flow makes it easy to build a sequencing task quickly - which also makes it easy to build one that quietly produces confusing or unusable results. Here are the mistakes that show up most often, and how to avoid each one before you publish.